http://blogs.hbr.org/cs/2010/03/the_2minute_opportunity_checkl.html
1. 你的新產品，可以解決別人的問題、困擾、痛苦、不爽？
Does your business idea soothe someone's pain, discomfort, frustration, or dissatisfaction?
iPhone -> real internet windows -> easy GUI
2. 是否大多數人有同樣的問題？
Are there lots of those people out there?
如果這是你的問題，可再思考 全世界究竟有多少人有同樣的問題 與 困擾。
3. 這些人有消費能力嗎？會願意立刻買單嗎？
Do these people (or companies, or governments) have money to pay for it?
Will they be able to decide quickly to buy your product or service?
潛在顧客 是否有錢、有意願想付出錢。 如果你的商品很好，但想買你的人卻沒有錢購買，那會是什麼樣的情形呢？
4. 你是否有獨特的經驗 或 技能，可以把這個產品做得比別人好？
Are there important assets you have that no one else has? (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)
5. 你有什麼特殊的資源，是別人沒有的？
Does your idea exploit something about you that is outstanding or unique?
6. 你可以找到 2 個以上的合夥人加入你嗎？
Can you think of at least two people who might join you?
7. 他們的個性、經驗、技能跟你互補嗎？
Do their skills complement yours?
8. 他們的價值觀跟你相近嗎？
Do they have the same values as you do?
9. 業界先進和相關的朋友們，覺得這是一個好機會嗎？
Do the majority of people whose opinion you highly respect think your idea is a good one?
10. 有沒有人覺得這是一個爛主意？
Does at least one person (and not more than three people), whose opinion you highly respect, think your idea is a bad one?
11. 這是一個你非常想要的產品嗎？
Is there something about the idea or its implementation, that compels you to really devote yourself to it?
12. 為什麼相關的大公司短期內不會進入這個市場？
Can you sneak by the big competitors without them noticing you for awhile?
13. 你能找到幾個潛在客戶幫你測試嗎？
Can you find a potential customer who will take your calls, give you feedback, try a pilot out?
14. 這個產品只需要花一點點錢就可以開發出來？
Can you start up without huge gobs of money?
15. 產品上市後，公司的固定成本可以維持的很低？
Can you keep your fixed costs low during launch?
16. 是否你的產品可以讓你服務越多的人，卻花費越來越少的邊際成本？
Does your idea lend itself to small incremental steps that can inexpensively generate valuable information as well as at least a little cash?
